Content: Your Gift to Your Audience

One of the most effective ways to build a loyal and engaged following is to post relevant, interesting content on a consistent basis. Using tools like Hootesuite and Tweetdeck allow you to schedule your content at the most effective times. Bank memes, graphics, blog posts, updates. So you aren’t overposting on finicky-algorithm-based platforms like Facebook (save the live updates for Twitter), make yourself a social media calendar, like this one.